Are you where your customers are? New data from Europe | LinkedIn
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Consumers have already gone digital when shopping for products in categories such as consumer electronics and mobile/digital goods. Some 60 percent of consumers report that they research these products online before buying, and nearly half make more than 25 percent of their purchases online. But product categories such as furniture, clothing, and footwear – once classic offline domains – are now also being researched and purchased in the digital space. This trend is expected to continue.
The number of consumers who use their computers to conduct online research within certain purchase categories has already seen a significant rise from 41 percent in 2010 to 50 percent in 2012. In that same time period, the number of consumers using mobile devices for product research has nearly doubled – from 12 to 21 percent.