NextBillion.net | Life Without Cola
1 save http://www.nextbillion.net/blogpost.aspx?blogid=3889
Simon Berry was among the many who marveled at the prevalence of Coca-Cola in even the most remote corners of the globe, and for 20 years he dreamed of delivering life-saving medicine through the Coca-Cola system. The idea was a nonstarter, however, until social media flexed its muscles. In 2008, Berry launched a Facebook page for his dream, ColaLife, to prevent children’s deaths from diarrhea. Two years later the group had 8,000 supporters, and that caught the attention of the mainstream media and Coca-Cola. Next came funding partners and a “locally-determined” ColaLife trial in Zambia that continues today. There’s even a decorated documentary, “The Cola Road,” by Claire Ward (see the trailer below).